According to PANews, The Walt Disney Company has entered into a landmark agreement with OpenAI, committing to a $1 billion equity investment in the AI firm. This partnership positions Disney as the first major content licensing partner for OpenAI's model, Sora.

Disney plans to leverage OpenAI's technology by becoming a customer and utilizing its API to develop products, tools, and service experiences. This includes projects for Disney+ and the deployment of ChatGPT for its employees.