2025 Christmas Panorama: Cooling Consumption, Rising Public Welfare, Green Becomes Mainstream
The 2025 Christmas (December 25, Thursday) presents a new situation of 'external heat and internal cold': the overseas market relies on the Chinese supply chain but costs are rising, the domestic atmosphere returns to rationality, and global green consumption and public welfare actions become highlights.
New Changes in Global Supply Chain and Consumption
Yiwu, known as the 'World Factory for Christmas Goods', sees a 35% year-on-year increase in export orders in 2025, supplying nearly 90% of the world's Christmas decorations and 85% of Christmas toys. In the United States, affected by tariffs, consumers face an average additional expenditure of about $132, with the electronic gift category costing an extra $186, and clothing and accessories costing an additional $82, dubbed the 'most expensive Christmas in history'. In France, a trend for second-hand gifts emerges, with **49%** of consumers considering purchasing second-hand gifts, **66%** to save money, and 37% for environmental reasons, with an average resale of old gifts recouping nearly 100 euros.
Domestic Atmosphere Returns to Rationality
The enthusiasm for Christmas in China has noticeably cooled, with physical stores adopting a 'low-key' decoration style. Young people prefer online shopping and small gatherings with friends, with 72% of young people shifting holiday consumption online. Merchants are focusing on 'Double 12' and 'New Year Goods Festival', significantly reducing Christmas promotions. The popularity of related topics on social media has decreased by 68% year-on-year, with more people focusing on practical topics such as year-end summaries and New Year planning. Meanwhile, domestic trends and traditional cultural activities are gaining more favor, with intangible cultural heritage workshops and Chinese-style markets becoming new social scenes.
Highlights of Public Welfare and Experience
The Brazilian Chinese community launched '2025 Heartfelt Christmas', with 14 overseas Chinese groups in São Paulo and Rio donating supplies to low-income communities, benefiting nearly 1,000 children. Orchard Road in Singapore has set up five major themed check-in points and two Christmas villages, with the 'Christmas Wonderland' at Gardens by the Bay showcasing a snow show and light sculpture performances over an area of 30,000 square meters, continuing until early January 2026.
Overall, the 2025 Christmas fades away from commercial clamor, with consumption becoming more rational, and the attributes of green and public welfare becoming prominent, reflecting a profound change in global consumption concepts and cultural mindsets.
