When asked “where are the real Web3 games?” my immediate answer now is simple: open YGG Play. @Yield Guild Games has quietly transformed years of guild expertise into a full-stack platform where users can discover curated Web3 titles, complete meaningful quests, and earn their way into token launches through the YGG Play Launchpad. As of December 6, 2025, the Launchpad is live, the first token event has concluded, and the overall #YGGPlay ecosystem is emerging as a natural home for gamers seeking more than speculative click-farms. $YGG
The core concept of YGG Play is clear: rather than leaving players to endlessly scroll through random Web3 games, YGG leverages its research, community, and network to curate titles, then layers them with structured quests and token access. Users can explore a single interface, discover new games, complete quests, earn YGG Play Points, and then use those points, alongside YGG, to gain access to new game tokens as they launch on the YGG Play Launchpad.
The Launchpad officially went live on October 15, 2025. First teased at Korea Blockchain Week, it combines three elements that usually exist separately: game discovery, on-chain questing, and a token launchpad. From day one, the tagline was clear: “Discover your favorite Web3 games through YGG, complete quests, and unlock access to new game tokens on the Launchpad.” This isn’t just marketing; YGG wired real token economics and access rules into the quest system so that player effort and loyalty truly matter.
The first project on the Launchpad was LOL Land’s LOL token, a casual “board game style” title with proven player engagement. By early October, reports highlighted that LOL Land had generated around $4.5 million in lifetime revenue, with roughly $2.4 million arriving in the prior 30 days—a strong performance for a Web3 game emphasizing easy-to-access casual loops. YGG selected LOL for the initial Launchpad not for hype, but because it had an active, paying player base before the token launch.
The LOL Launchpad schedule illustrated how #YGGPlay differs from conventional token sales. Questing opened on October 15, allowing players to complete in-game and community tasks to earn YGG Play Points. Between October 29–31, the contribution window went live: allocations required both YGG and accumulated Play Points. On November 1, contributors claimed their LOL, with trading opening only on DEXs—no instant CEX listings and no quick “farm-and-dump” shortcuts.
Token distribution reinforced the player-first philosophy. Public breakdowns showed 10% of LOL set aside for Play to Airdrop, 10% for Launchpad events, 10% for developers, and zero allocation to YGG Play itself. This structure signals that the Launchpad is infrastructure for players, not a mechanism for the platform to quietly farm protocol tokens.
Alongside the Launchpad, @Yield Guild Games has adjusted its treasury and token strategy to amplify the loop. In late October, YGG redeployed 50 million YGG (≈$3.9 million at the time) into a dedicated Ecosystem Pool. These tokens are actively used in smart contract-driven strategies to provide liquidity and yield for partner games like GIGACHADBAT and LOL Land, while also powering YGG Play’s quest and reward systems across multiple titles. For players, this means more liquidity for in-game tokens and sustainable rewards; for the protocol, treasury assets actively fuel growth.
The questing system is becoming the heart of #YGGPlay YGG has developed a sophisticated framework spanning gameplay, social missions, tournaments, and community events. Completing quests builds on-chain reputation, earns Play Points, and unlocks token launch access, rewarding consistent engagement rather than one-click participation.
From a studio perspective, this turns @Yield Guild Games into a full-fledged publishing and distribution partner. YGG Play offers token sales, structured launches, shared liquidity through the Ecosystem Pool, and a questing engine that funnels real players into games. Partnerships with teams like Proof of Play (Pirate Nation) and other titles reflect this growing ecosystem integration.
The momentum culminated at the YGG Play Summit 2025 in Manila, November 19–22. SMX Aura in Bonifacio Global City transformed into the “City of Play,” a cyberpunk-inspired, player-centric Web3 gaming festival. Thousands of gamers, creators, and builders attended tournaments, tested Launchpad-connected games like LOL Land, joined panels, and explored Web3 gaming as a pathway beyond simple earning loops into digital careers.
What’s remarkable about #YGGPlay is how it applies lessons from past GameFi seasons. When tokens came before games, hype spiked then faded. YGG does the opposite: games like LOL Land demonstrate traction, revenue, and retention before Launchpad participation, while players prove engagement through quests. Treasury assets back liquidity after real usage appears, not pre-announcement.
For everyday players, the takeaway is simple. YGG Play provides:
• Discovery of curated Web3 games instead of random cash grabs.
• Quests granting in-game rewards, community reputation, and Play Points.
• Use of points plus YGG to access fair-launch style token events, starting with LOL and expanding to future titles.
For developers, @Yield Guild Games now functions as a publisher, liquidity partner, and live distribution network, all centered around a Launchpad that respects both games and players.
As of December 6, 2025, the foundation is set: the Launchpad is live and battle-tested, the Ecosystem Pool is actively deploying $YGG, the questing infrastructure spans multiple titles, and the YGG Play Summit has showcased its offline potential. The next steps depend on the games entering the ecosystem—but for the first time in years, Web3 gaming has a true home for discovery and token access: YGG Play Launchpad, powered by @Yield Guild Games
