According to a U.S. Congressional report, Trump's personal cryptocurrency assets are valued at $11.6 billion, and he made $800 million just from selling coins in the first half of the year. This has instantly turned the White House into 'the world's most corrupt crypto startup incubator.' Meanwhile, Bitcoin has dropped more than 30% from its peak of $100,000, and Ethereum has fared even worse, with a 40% decline casting a shadow of 'extreme fear' index 23 over the entire market. Japan's recent approval of a 20% flat tax has stimulated a 1700% surge in Avici coin, but the footsteps of a global economic slowdown are getting closer, with a growth forecast of 3.3% sounding like a joke. Tariff threats and interest rate speculations have left investors restless.

Recalling@Yield Guild Games , it started during the Axie Infinity craze in the Philippines, when the “scholar” model became popular in Southeast Asia. Guilds funded NFTs, allowing players to play for free and earn a share, instantly pulling millions of low-income groups into the game. However, the collapse in 2022 made YGG suffer, with the YGG token dropping from a peak of $7 to the current $0.078, a 90% reduction in market value. Founder Gabby Dizon didn’t give up; instead, he launched YGG Play at the end of 2024, transforming into a Web3 game publisher and distribution platform. This move was precise: no longer just an intermediary, but developing LOL Land in-house (launched in May, attracting 25k players on the first weekend, with a revenue of $4.5 million in six months) and bringing Pirate Nation and Pudgy Penguins into the ecosystem. In November, the LOL token launched on YGG Launchpad, with YGG staking over $1 million, proving the stickiness of the “casual degen” narrative.

#YGGPlay The killer feature is the global guild network: over 100 sub-guilds covering Southeast Asia, Latin America, and India, with a user base of 7 million. Onchain Guilds allow players to burn YGG tokens to mint “on-chain identities,” shifting from pure profit to reputation accumulation. Players gain XP from playing games, exchanging it for cross-game rewards. The ecosystem pool invested $50 million in YGG to enhance liquidity, with plans to use game revenue to reward token holders. Posts on @YieldGuild on X always showcase community tasks, with over 750 quests spanning 29 games and 12k+ participants; this is not just a volume boost, but real retention with hard cash. Compared to older rivals like Merit Circle (focused on competitive esports), YGG is more down-to-earth, betting on the mass casual market. Think of the community tasks for Tollan Universe, just launched on December 3, with a prize pool directed at VIP Passes, where players grind monsters while chatting about life.

But$YGG it’s not perfect: token deflation is slow, governance voting participation is low (total supply of 1 billion, community incentives at 45%), and regulatory risks are high. The P2E boom in the Philippines was once criticized as a “Ponzi scheme,” and now with RWA games on-chain, the SEC is keeping a close watch. Even so, YGG’s execution power impresses me: migrating from Ronin to Abstract chain, pulling in over 80 partners within six months, proving the resilience of DAOs.

On December 2, the strategic alliance between YGG and Warp was established, like a fire in winter. The core: YGG’s million-player network + 100+ guilds connecting directly to Warp’s game directory, with Warp’s AI publishing tools feeding back into YGG’s discovery and task systems. Simply put, YGG’s plug-and-play infrastructure fully covers Warp’s games. From Gladiator Mayhem’s AI battles to GKOI’s fighting leagues, players can onboard with one click, and guilds directly share profits. Warp gains global reach, and YGG adds new categories: metaverse player economy, where YGG Play’s “casual degen” meets Warp’s “true ownership,” resulting in new gameplay.

This is not just a passing interest: Warp Capital Guilds allow YGG guilds to embed into the Warp chain, sharing on-chain reputations; YGG’s quests are integrated into Warp Nation, with prize pools using $WRP + YGG dual tokens. Imagine the scenario: a scholar in the Philippines enters Gladiator Mayhem with zero barriers through a YGG guild, AI matches teammates, winning earns $GCoin, and losing accumulates XP for cross-game skins. In the X announcement video, Buxton shouts “build.play.own.together,” to which Dizon replies “scaling real ownership,” this tacit understanding is like a secret code among old veterans.

Combined with the crypto trend, this collaboration is a remedy against the cold. When the market is in panic, the gaming sector goes against the tide: by 2025, Web3 game users will exceed 300 million, with RWA + NFT integration turning virtual assets into real money. YGG’s Tollan tasks and Warp’s LFG podcast are riding the momentum of Ethereum Fusaka upgrades. ETH whales hoarding coins over $32,000, with the network adding 190,000 wallets daily, Layer 2 solutions like Abstract make gas fees affordable. Politically, Trump’s pro-crypto stance may have caused a market crash, but the shadow economy of stablecoins like USDT is growing rapidly. YGG x Warp’s player profit-sharing model precisely avoids speculative pits, betting on long-tail retention.

Compared to other partnerships, such as YGG’s The9 (launching the9bit in August with a target of one million Web2 players) or Warp’s Cedomis (AI innovation in August), this one is deeper: it’s not just a single-point access, but ecological integration. YGG’s 7 million users + Warp’s 3 billion players reach a potential scale exceeding $1 billion. If LOL Land’s $4.5 million is the starting point, this alliance can leverage 10 times.

Don’t be naive; this collaboration has risks: in the crypto winter, YGG’s YGG token and Warp’s WRP are easily dragged down by the market, the floor price of $0.078 tests the buyback plan; what about regulation? The “shadow labor” label for P2E has yet to be cleared, and although Trump’s crypto empire has loosened restrictions, the FEC’s “no-regulation lobbying” accusations could explode at any time. Technically, while Avax’s TPS is impressive, cross-chain bridge security is a pain point. One black swan event can lead to total failure.

But what I’m optimistic about is its implementation: on December 3, the Tollan Hangout just ended, and YGG Discord was packed; Warp’s December 4 Space lottery saw interactions exceed a thousand. This is not a bubble on X; it’s a real community. Looking ahead to 2026, if YGG Play launches 5 Warp games, breaking $100 million in revenue is not a dream; if player economy becomes standard, crypto games may shift from niche to mainstream.

I turned off my phone, cooked a bowl of steaming Lanzhou ramen, and recalled the fervor during the ICO boom in 2018. Now,#YGGPlay YGG and Warp are teaching us that crypto is not a gamble; it’s about building cities. As winter gives way to spring, this fire will ignite a new world.