Financial madness or brilliant vision?
The billionaire Ricardo Salinas has 70% of his wealth in Bitcoin and mortgaged his house to buy more

The Mexican tycoon attacks the "fiduciary fraud" launched by Nixon and explains why real estate can no longer compete against digital scarcity.

Mexican billionaire Ricardo Salinas Pliego, with an estimated net worth of about $5 billion, has consolidated his position as one of the most radical and visible maximalists in the global business landscape—#bitcoin more. His strategy completely breaks with traditional portfolio-management manuals and is grounded in a historic distrust of fiat money.

An unprecedented allocation (70%): In a world where wealth advisors suggest marginal and conservative exposure to cryptoassets due to their volatility, Salinas keeps 70% of his liquid investment portfolio in Bitcoin, convinced that the currencies issued by governments are designed to systematically erode purchasing power.

Family "leverage" at home: The conviction of the leader of Grupo Elektra is so extreme that he admitted he persuaded his wife to mortgage her own house in order to acquire more Bitcoin. Salinas argues that the average citizen should consider converting the value accumulated in their homes (which is usually their largest retirement fund) into direct exposure—#BTC —to benefit from a double revaluation.

To justify his stance, the tycoon compared Bitcoin’s performance with the luxury real-estate sector. In 2016, an average house in central London cost $1.6 million, the equivalent of 4,000 BTC at the time. Ten years later, with nominal real-estate prices stagnant, the same property can be bought for less than 30 BTC, showing how digital scarcity eats away the value of tangible physical assets.
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