Goose Big Brother

Today, Binance launched thousands of US stocks and ETF trading, allowing payments in cryptocurrency.

This means a huge influx of investors who traditionally focused on US stocks are now diving into the Binance ecosystem.

Unlike crypto natives, these users often come in with zero knowledge about Binance.

They need narratives or memes that are as simple and relatable as 'Pnut' to quickly form a clear initial impression of Binance.

Binance's long-public core values mainly include: user-centricity, hardcore execution, promoting monetary freedom, and emphasizing open collaboration, or 'co-building'.

The 'co-building' concept corresponds to the early official theme of BNB Chain, 'Build N Build', focusing on building together with the community.

As a large number of traditional investors flood in, the challenge is how to make these abstract values quickly understandable.

The unique value of 'co-building' lies in allowing ordinary community members to express and spread concepts like 'user-first' and 'monetary freedom' in relatable language, real-life examples, or internet memes.

This community-led simplification and diffusion mechanism aligns closely with how the Peanut meme efficiently spreads among regular internet users and shapes collective perception.

Objectively, during this phase of significant change in user demographics due to US stock products, leveraging the power of 'co-building' to involve more people in translating Binance's values into understandable public language may help new traditional investors quickly build a positive, concrete impression more than a single official output.

@CZ @Yi He @BNB Chain

If you've ever looked into the viral spread and impact of $PNUT (that internet-famous pet squirrel), you'd see it serves as a classic case:

A super simple story, how it achieved efficient organic growth among everyday folks and got tons of non-expert users to quickly form a collective impression about something.

At the end of October 2024, in New York City, a viral pet squirrel named Peanut was seized and euthanized by local environmental authorities due to permit issues.

This event happened right before the US elections and quickly blew up online.

Later, the phrase "A squirrel saved America" became widely circulated on the internet.

Elon Musk tweeted multiple times criticizing the actions taken and around November 2024, he used expressions like "A squirrel and a meme coin saved America," connecting this squirrel, the resulting meme coin, and the prevailing social sentiment at the time.

This phrase then spread like wildfire.

Members of the Trump camp also publicly quoted and discussed the related narrative.

The reason this meme was able to achieve high-intensity spread among regular netizens lies in its extremely low narrative threshold.

The story boils down to a straightforward emotional conflict: a cute pet euthanized due to bureaucratic procedures.

Ordinary people don't need to grasp complex political backgrounds, legal details, or election strategies; they can understand, share, and engage in discussions purely based on emotional resonance.

This is a classic example of grassroots diffusion: extreme simplification + strong emotional impact + high shareability.

$币安人生 keeps ATH.

Chinese narratives are proving their strength again.

But $BNB was never just Binance Coin.

CZ @CZ defined it as Build'N Build:

"Build the community, and let the community build."

This cycle is the operating principle BNB Chain actually runs on.

The name, the token mechanics, and the role expected from builders all come from the same idea.

Binance Life is a token that grew out of a book title.

$共建 is the core value they chose for the ecosystem itself.

Binance's market cap is back to 500M, continuing to push towards new highs

The power of narrative in Chinese storytelling has once again been validated

I’m increasingly convinced that what carries further than short-term emotions is “#共建 ”

It doesn’t mean everyone just chants slogans, but that during the toughest times, there are still many willing to push forward a little each day, ultimately getting things done.

In $BNB 2017, when it launched, the price plummeted and the community was rife with doubts. They managed to stabilize users and the market with their leading high-performance matching engine, quickly launching a plethora of new tokens, and strictly executing token burn mechanisms;

Later, facing the world’s most stringent regulatory crackdowns, during Big Brother's imprisonment, the team completed board governance reforms under the leadership of @Richard Teng , significantly increasing the compliance team and investment, continuously obtaining multiple global licenses while maintaining the trading volume of the world's largest exchange, and pushing forward infrastructure like @BNB Chain and global operations.

Big Brother @CZ has repeatedly said over the years, “Build and Build.”

Sister @Yi He has always treated customer support as her main business; even after becoming co-CEO, she still requires management to regularly return to the front lines to do customer support. She often immerses herself in markets like Africa and India, listening to real users talk about how payments are faster and how ordinary people can finally manage their own money.

Today, Binance has once again hinted at possibly further opening access to tokenized US stocks, which actually continues the same logic of further opening the entrance to traditional capital markets, allowing more ordinary people to participate in global assets at low cost.

From my observations, the more ordinary developers, users, and builders can participate in building at low cost, rather than relying solely on a few people to drive the ecosystem, the more vitality it has in the long run.

Decentralization has never been designed; it is something that many people achieve together.

Salute to Build N Build
🫡

I created an X Following "Attention Radar".

It scans my follow timeline every 12 hours, ignoring the recommendation feed, and compiles the topics everyone is discussing during that time, highlighting the leading topics, rising trends, and declining ones.

It's complementary to my previous List summary:

The List summary focuses on specific content, answering:

"What are the discussions worth reading in the last two hours?"

The Attention Radar looks at the overall shift, answering:

"Where is the collective attention of the people I follow currently flowing?"

The summary provides details, while the radar tracks the shifts.

For instance, I can clearly see:

What percentage is AI Agent, what percentage is AI Coding, what percentage is on-chain US stocks, what percentage is BTC/market structure;

Which topics are heating up and which are cooling down.

For me, this is more suitable for gauging the market sentiment than just reading the summary:

Are people still chatting about AI, or is the attention starting to shift back to crypto, US stocks, or is a specific project/event forming a consensus?

何一姐这篇文章里，有两句话让我停下来反复读。

一句是“我经常自称为首席客服”，另一句是结尾的“日拱一卒，功不唐捐”。

最近我在研究扫链 Agent，对“共建”这两个字的理解又深了一层。它从来不是一句好听的叙事，而是把建设这件事，从少数人的宏大蓝图，变成无数普通人每天都在真实参与的日常。

你写那些印度二三线城市的女性，她们母亲一辈子没有银行账户，而她们开始用自己的判断管理家庭的未来。这不是谁在“赋能”她们，而是她们自己把那扇门拆掉，走进来，用自己的工资、自己的决定、自己家庭的未来，一点一点把金融主权拿回手里。

这才是“她们应该自己决定成为什么样的人，过什么样的一生”在真实发生。而这个过程，本质上就是全球无数普通用户，跟我们一起在“共建”一个新的金融世界。

币安从边缘走到聚光灯下，从3亿到30亿，从来不是某个团队单方面的成就，而是数亿用户、开发者、以及像肯尼亚那位年轻人一样每天通过产品寄钱回家的人，一起用最朴素的行动在垒砖。技术、产品、每一笔转账、每一个愿意回去做一线客服的管理者，都是这场漫长共建里的一块砖。

你把“首席客服”当真，把用户每天看到的事，当成自己必须轮岗去感受的事，这本身就是在用最笨也最有效的方式，践行共建。

30亿的路还很长，但正因为有无数人愿意一起日拱一卒，所以值得。

谢谢这篇文章。

Build and Build。