$PUMP — it seems the era of paid spam money is starting to end.

Pump is changing the mechanics of the $15M Callout Rewards: the more posts there are, the less return you get from each subsequent one.

Now it’s more important not how many mentions there are, but the quality of the recommendation and the real trading activity it creates.

And this is where it gets interesting: will paid crypto posts ever be able to truly earn traders’ trust?