This trip to Italy by the Zhang Xue Car Team started a bit awkwardly.
Zhang Xue’s train is a top IP that has surged in the locomotive scene in recent years. By following the strategy of “playing along with fans,” he has built a massive community. On the evening of September 24, he fulfilled a promise made five months earlier: if the team’s results were good, he would charter a private jet to fly the team to watch the races in person. So he chartered a private jet and flew nearly 200 people to Milan to watch the Italian leg of the 2025 World Superbike Championship from September 25 to 27. He cheered on the riders—especially Debies—and the team to chase year-end points, and he also brought his son, Zhang Qingtian.
The team didn’t even get settled on the ground before running into thieves. According to “Look News,” the bus they took in Milan was targeted by bandits, and multiple team members had items stolen. The stolen goods included backpacks, clothes, sports cameras, cash, and power banks. The incident has been reported to the police.
An internet celebrity IP can get its “fan watching group” to nearly 200 people charter international flights—this is a prime example of individual personal branding commercialized to the extreme. But the bigger the show of grandeur, the more obvious the hidden costs of travel become—especially the crowds, luggage, and cash involved in moving people across borders, which are exactly high-value targets for thieves and bandits. When a personal IP can mobilize nearly 200 people to travel across continents, it is no longer just a single blogger; it’s more like a small-scale travel agency. Excitement and trouble are often two sides of the same coin.#SOL现货ETF周净流入1.88亿美元 $QQQB
