Donald Trump and His Family’s $BTC  Empire

In 2025, Donald Trump became one of the most influential figures in crypto - not just politically, but economically. His return to the White House acted as a catalyst for the entire $BTC  market, impacting memecoins, DeFi, regulation, and institutional sentiment.

Ahead of his inauguration, Trump launched the TRUMP memecoin on Solana, which peaked at a $17.4B market cap, followed shortly by MELANIA, launched by the First Lady. Despite sharp drawdowns later, these launches marked one of the loudest crypto moments of the year and pushed memecoins into the global spotlight.

But memecoins were only part of a broader strategy. The Trump family expanded into crypto-fintech with   Truth . Fi, Web3 gaming, DeFi initiatives, and stablecoin-related projects. At the policy level, Trump signaled a clear pro-crypto shift: appointing industry-friendly officials, advancing the GENIUS Act for stablecoins, allowing crypto exposure in 401(k) accounts, and laying the groundwork for a US strategic Bitcoin reserve.

Presidential pardons involving key crypto figures and parallel investments in AI infrastructure further strengthened the narrative of crypto’s integration into national strategy.