Are Big Apps Misreading Prediction Markets? 🎯
Major platforms like Robinhood, Coinbase, and Gemini are pushing prediction markets into their super apps.
The trend follows growing interest in on-chain and event-based betting products.
According to the CEO of Inversion Capital, this move risks diluting core product value.
He warns it could also increase user churn rather than long-term engagement.
Prediction markets attract users with a strong “casino-like” appeal and high short-term excitement.
But heavy losses often lead users to exit entirely and delete the app.
For super apps, the priority should be user lifetime value, not short-term revenue.
Less exciting products like savings, cards, and insurance are often what keep users around long term. $BTC
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