The president of the payment company MoonPay, K. A. Grossman, believes that meme coins are not dead, but will return in a new form. Here are the key theses of his position.
💡 The main idea: tokenization of attention
Grossman sees the true innovation of meme coins not in speculation, but in the democratization of access to the 'attention economy'. Previously, the value created by likes, trends, and jokes on social media was monetized only by platforms and brands, while users gave it away for free. Cryptocurrencies allow for the tokenization of user focus and return part of this value to the community participants.
📉 Context: why are they being talked about in the past tense?
The thesis of 'resurrection' emerged against the backdrop of a crisis of trust in the sector in the first quarter of 2025:
After a wave of criticism and a series of *rug pulls* (scam schemes), investor interest sharply declined.
A striking example is the token $TRUMP , associated with Donald Trump. Since its launch in January 2025, its price has fallen by more than 90% (from a peak of about $75 to ~$5.42).
Another high-profile case is the token that was supported by Argentine President Javier Milei in February 2025. The subsequent collapse led to losses for 86% of holders and lawsuits.
🔮 Analogy and forecast
Grossman compares the current pessimistic forecasts about memecoins to statements about the 'death of social networks' following the failure of their first generation in the early 2000s. He is confident that the sector, which was the main narrative in 2024, will transform just as social networks did and return in a new quality.
Thus, the opinion of the head of MoonPay is a perspective on the long-term evolution of a niche sector, rather than a forecast of the imminent return of previous speculative bubbles. He considers not the mere fact of creating a joke token to be promising, but the underlying technology and its application for redistributing value in the digital economy.
#мемкоины #MemeCoins #экономикаВнимания #криптовалюта #MoonPay
