**Embedded Finance - New Standards for Financial Platforms**

Embedded finance goes beyond payments and delves deep into the lending sector. Trading is the logical next step. Platforms force users to switch between different providers to access a diverse range of assets, gradually losing their competitive edge.

Patrick Murphy, CEO of Eightcap in the UK and EU, believes that integrating a diverse range of assets from the start is the key factor in retaining users.

However, meeting this expectation is not as simple as just adding new trading tools. This raises deeper questions about technical infrastructure.

How to effectively integrate different types of assets into a single platform?

This is the challenge that developers need to solve to provide the most seamless and optimal trading experience for users.

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