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What is Highstreet (HIGH)?
Highstreet is a decentralized metaverse platform that combines shopping and entertainment experiences from the real world with the virtual world.
Core concept: Highstreet aims to create a 'Commerce Metaverse' where users can purchase real, tangible goods in the virtual world in the form of NFTs.
Bi-directional assets: Highstreet launched 'Phygital Assets', where NFTs in the virtual world correspond to physical goods in the real world.
HIGH token: The native token of the Highstreet ecosystem, serving as universal currency, governance, and value storage on the platform.
In simple terms, Highstreet is a "digital shopping center" that allows you to buy real products in the virtual world.
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How does Highstreet (HIGH) compare to the real world?
You can compare Highstreet (HIGH) to:
A "commercial shopping center" in the digital world
1. Digital shopping center: It's like a fully digital, blockchain-driven shopping center. Users can wander, socialize, and purchase goods in brand stores within this virtual world.
2. Bi-directional shopping vouchers: You purchase a virtual NFT with HIGH tokens, which can be used in the game as well as redeemed for real-world goods (like a pair of shoes or a piece of clothing).
3. HIGH currency: The HIGH token is the "universal shopping voucher" in this shopping center.
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What is the value and main business of Highstreet?
The core value of Highstreet lies in its ability to break down the commercial barriers between the virtual world and the real world, providing brands with a new, immersive e-commerce and marketing channel.
Main business/use:
1. Bi-directional asset (Phygital) sales: This is its primary business. Tokenizing physical goods from brands into NFTs for sale.
2. Metaverse land and property: Users can purchase and own virtual land and property for building stores or entertainment venues.
3. HIGH currency and governance: The HIGH token is the main payment currency for all product transactions on the platform and is used for participating in community governance voting.
4. Games and P2E: Providing gaming elements that allow players to earn rewards through exploration and activities.
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What are the core technologies and core competencies?
Core technology: NFT bi-directional binding and multi-chain support
1. Bi-directional binding: Highstreet's smart contracts ensure a unique mapping and redemption mechanism between an NFT and its corresponding physical goods.
2. Multi-chain support: Highstreet operates in a multi-chain environment (such as Ethereum and BNB Chain) to achieve high efficiency and low transaction costs.
Core competencies: Brand collaboration and business model
1. "Instant Commerce": This is its biggest advantage. It addresses the practicality issues of NFTs, giving virtual assets real-world value and attracting a large number of traditional brands.
2. Strong brand collaborations: Highstreet successfully partners with traditional retail and fashion brands to bring their products into the metaverse.
3. Immersive experience: Provides high-quality 3D virtual environments, enhancing users' shopping and social experiences.
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What are the sources of profit for Highstreet?
For the Highstreet platform: Revenue mainly comes from the sale of virtual goods and transaction fees.
1. Revenue from goods sales: The platform earns revenue by selling bi-directional assets (Phygital NFTs) and virtual land.
2. Transaction fees: Fees collected from secondary market transactions of land and assets on the platform.
For HIGH token holders: Profit/income sources are mainly:
1. Investment returns from price increases: The price difference from buying and selling HIGH.
2. Staking and governance rewards: Participating in network security through staking HIGH to earn rewards.
3. Platform revenue sharing: Possible future dividends from platform transaction fees through governance voting.
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What factors influence the price of Highstreet?
1. Brand collaborations and sales (most important): New, well-known retail brands opening stores on Highstreet and actual sales of bi-directional assets.
2. Metaverse user activity: The number of daily active users in the Highstreet virtual world, social interactions, and gaming activities.
3. Technology and feature upgrades: Improvements in the platform's user experience, virtual reality features, and gaming elements.
4. Macro cryptocurrency market: Influenced by Bitcoin and the overall sentiment in the metaverse/NFT sectors.
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Summary of similar virtual currencies and advantages
Similar virtual currencies/platforms
Highstreet belongs to the metaverse and NFT/GameFi platforms:
Decentraland (MANA) / The Sandbox (SAND): Major NFT land metaverse platforms.
Gala (GALA) / Axie Infinity (AXS): Gaming ecosystem platform.
The advantages of Highstreet
| Advantages | Simple Explanation |
| Bi-directional asset model | Links virtual NFTs with real physical goods, solving the practicality pain points of NFTs. |
| Commercial retail positioning | Focused on brand retail and immersive shopping, with a unique market entry point. |
| Brand collaboration appeal | Successful business models attract collaborations from traditional retail and fashion brands. |
| HIGH currency value | HIGH is the universal purchasing currency for all Phygital products on the platform. |
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2025
