#morpho $MORPHO Competitive Landscape, Morpho's Position in the DeFi Lending Sector
In the decentralized finance lending field, Morpho's main competitors include Aave, Compound, Spark, Maple, and many other specialized protocols.
However, what sets Morpho apart is its design philosophy: rather than creating a new pool to compete with Aave/Compound, Morpho is built on existing platforms, leveraging the vast liquidity of these protocols.
As a result, Morpho increases efficiency without diluting liquidity.
With the launch of Morpho V2, users are no longer passively accepting interest rates dictated by utilization curves; instead, they can directly declare how much they want to borrow, how much interest they are willing to pay, what assets they will collateralize, and how long they need the term.
This truly returns the authority of interest rate discovery to the market. This is particularly attractive to institutions: they can convert their risk preferences into clear orders, automatically executed by on-chain contracts.

