mNAV: 'Selling Shovels in the Gold Rush' by Building Dashboards for Bitcoin Treasury

As Bitcoin treasury firms #bitcoin in the U.S. increase in number, an Aussie engineer named Marty Kendall has founded mNAV to create analytical dashboards for them. This company, previously known as MicroStrategist, rebranded to reflect its focus on the multiple-to-net asset value (mNAV) standard – a popular measure for evaluating crypto asset value against a company’s market cap.

Opportunity from the Corporate Bitcoin Buying Trend

Kendall adopts the philosophy 'In a gold rush, sell shovels.' He notices that companies buying Bitcoin, modeling after Strategy (the largest corporate Bitcoin holder in the world), all need clarity and transparency to manage their digital assets. Currently, various types of companies have begun accumulating digital assets.
mNAV provides dashboards that allow investors and companies to track performance, compare stock prices with Bitcoin, and assess progress towards accumulation goals. Their first dashboard, built for Capital B, was a resounding success and led to partnerships with other organizations, including the Bitcoin for Corporations network.
Currently, the Bitcoin for Corporations website showcases dashboards provided by mNAV for 17 Bitcoin buying companies. Kendall states that mNAV has the potential to offer deeper analytics for both Bitcoin treasury firms and individual investors, giving them more insights rather than relying solely on 'hopium' from social media. #anh_ba_cong