Publish and Earn with Binance refers to the Binance Referral Program, a smart strategy to expand its user base while rewarding existing and new customers. Here is a deeper look at the logic behind this:

How the referral program works

Binance incentivizes its users to become promoters of the platform.

For the promoter: Existing users can earn a commission (a percentage of trading fees) for life for every friend they refer who joins the platform and makes transactions.

For the new user: The person who joins through a referral link often receives a welcome benefit, such as a discount on trading fees or a voucher. This creates a win-win situation where both parties gain, making the recommendation genuine and attractive.

What makes it so smart?

Organic and high-quality growth: Referrals are more likely to be active and long-term users. A friend who recommends something they trust is a more valuable customer than someone who sees a generic ad.

Reduction of marketing costs: By delegating promotion to its own users, Binance saves on costly advertising channels and instead directly rewards its community.

Fostering community: This model creates an ecosystem where people have an incentive to invite others, strengthening the sense of community and brand loyalty.

Decentralization of promotion: It aligns with the decentralized spirit of cryptocurrencies, as the promotion of the platform is distributed among thousands of users, rather than centralized in a marketing department.

In summary, Publish and Earn is not just a promotion; it is a sustainable growth strategy that turns users into partners, creating a value network that benefits all participants. It is proof that, in the digital economy, trust and personal recommendation remain invaluable assets.