memecoin

Dogecoin is preparing for a significant expansion of its real-world utility. Its corporate arm, House of Doge, has announced plans to launch a payment application called “Such”, designed to make it easier for investors and everyday users to spend DOGE in practical, everyday scenarios.

“Such” App Scheduled for 2026 Launch
According to an official statement from House of Doge, the app is expected to launch in the first half of 2026, with development having already begun in March 2025. The goal is to deliver an all-in-one ecosystem where users can create a wallet, buy DOGE, and make payments directly within the app without intermediaries.
A key feature will be “Hustles,” a built-in marketplace connecting small businesses, artists, and local service providers with customers. Creators and vendors will be able to offer services and accept payments in Dogecoin, bringing DOGE closer to everyday commercial use.
House of Doge’s CTO Timothy Stebbing said the app is meant to lower barriers to entrepreneurship within the Dogecoin community. He noted that many people today run side businesses—from selling artwork to offering local services—and “Such” is intended to make Dogecoin a natural payment option for these activities.

Pushing Adoption and Institutional Interest
House of Doge is also exploring ways to broaden Dogecoin’s appeal to investors. In October last year, the company revealed ambitions to list on Nasdaq, a move that could significantly boost institutional attention toward the Dogecoin ecosystem.
The company’s CEO emphasized that “Such” will be more than just another wallet app. House of Doge plans to roll out unique features that differentiate it from existing solutions and push Dogecoin further into real-world retail and service use.

Fundamentals Improve, Price Lags
Despite the positive developments, DOGE’s price remains under pressure. Over the past 24 hours, the token has fallen by nearly 3%, trading around $0.125. Investors had expected stronger upside given the growing signs of institutional adoption.
Last month, crypto ETF issuer 21Shares updated its filing with the U.S. Securities and Exchange Commission (SEC) for a potential Dogecoin ETF. This places it alongside firms such as Grayscale and Bitwise, whose Dogecoin-related products have so far seen limited traction.

DOGE Payments Gaining Momentum
House of Doge is not alone in pushing Dogecoin payments. Media platform Thumbup has also announced work on a feature that would allow users to accept DOGE payments directly within its app.
Overall, Dogecoin appears to be entering a new phase. If the “Such” app succeeds, DOGE could evolve from a meme coin into a practical payment and micro-commerce tool, potentially reshaping its long-term adoption and market perception.

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