B2C Protocol

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XRP price flashes its first buy signal since June
Whales are buying while most traders remain fearful
Analyst predicts a final dip before the start of the XRP price rally
After weeks of heavy selling pressure, the XRP price finally showed signs of a possible recovery, jumping 4% over the last 24 hours to around $1.10. Now, the popular crypto analyst Ali Martinez says that a key technical indicator has shown its first buy signal since mid-June.

Cryptocurrency markets are staging their strongest one-day rally in weeks, with Bitcoin rising above $61,477, Ethereum pushing to $1,661, and XRP bouncing back to $1.09. The total market value jumped 4.4% to $2.12 trillion and, for the first time, the reasons behind the move are more structural than speculative.
Regulatory clarity has opened the door
The key catalyst driving today’s rally is a binding joint classification by the SEC and the CFTC, designating 16 major digital assets—including Bitcoin, Ethereum, Solana and XRP—as non-secure digital commodities. The decision transfers oversight to the CFTC and removes the legal ambiguity that kept institutional capital on the sidelines for years.

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Lower-Risk Buying Window
Inflows After a Brief Pullback
XRP rose about 5% over the past 24 hours, helping the token regain the $1.10 level. Despite the short-term recovery, it remains more than 50% below its value from a year ago.
New on-chain data suggests that the prolonged decline has pushed key holder metrics to historically extreme levels.
Lower-Risk Buying Window
According to Santiment, XRP holders are seeing some of the weakest average returns in the asset’s history. Its 30-day MVRV has fallen to -45%, while its 365-day MVRV is at -47%, indicating that both short- and long-term holders are deeply underwater.

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Presentation Highlights Ripple’s Previous Partnership With SCB
CoinDesk Report Adds New Context
The Community’s Response Focuses on XRP’s Price Performance
Thailand’s plans for a baht-backed stablecoin led to new comparisons with payment systems already operating in its financial sector.
The crypto researcher SMQKE pointed to Ripple’s documented role in enabling real-time cross-border payments between Japan and Thailand, sharing evidence that the company’s blockchain infrastructure has already been used to reduce international transfer times from days to seconds.

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What to know:
New law establishes licensing structure for cryptocurrency businesses
The industry prepares for legal clarity and increased competition
What to know:
Taiwan approves the cryptocurrency licensing law with more stringent compliance requirements nationwide.
Existing companies receive transition periods before mandatory compliance deadlines for licensing.
Banks can enter the market, increasing competition alongside stronger enforcement measures.

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XRP Ledger Foundation expands lending-compatible infrastructure on the XRP Ledger
The XRP Ledger lending application targets institutional crypto financing
TLDR:
The XRP Ledger Foundation and VS1 Finance are building an open-source, code-compatible lending reference application for XRPL.
The project combines Credentials, Allowed Domains, Vaults, and the Lending Protocol into an institutional structure.
Developers will be free to deploy, study, and extend the reference application for regulated lending use cases.

O XRP may be approaching a level that played an important role in some of its biggest rallies. Crypto analyst Ali Martinez (@ali_charts) recently shared a weekly XRP chart and asked investors: “Where do you buy $XRP? At $0.70, $0.32, or $0.15?”
The chart focuses on an upward trend line that has supported XRP’s price action for years. Each time XRP hit that line in previous market cycles, a strong upward move followed. Martinez’s post brought renewed attention to these levels. He asked market participants where they plan to add to their positions.

Diana, a crypto analyst and enthusiast, reiterated her short-term bearish outlook for XRP after the asset moved below a key technical support level she had identified earlier.
In a tweet, Diana noted that XRP has now lost support at $1.09, a development she believes could lead to further declines before the start of a larger recovery phase. The analyst reminded followers that she had outlined two possible scenarios the day before.

Ripple’s latest regulatory approvals in Luxembourg are fueling optimism among XRP supporters, who see Europe as a key market for the company’s payments ambitions.
Highlighting both the Electronic Money Institution (EMI) license from Ripple and its preliminary authorization as a Crypto Asset Service Provider (CASP), the SMQKE crypto researcher pointed to the developments as further evidence of Ripple’s expanding position in the regulated digital assets sector of the European Union.

A hypothetical question from crypto expert John Squire drew attention across the XRP community, prompting holders to consider how they would respond if the digital asset suddenly reached an extraordinary price level.
In a post X, Squire asked followers to imagine waking up and seeing XRP trading at US$ 2,000 overnight. The scenario, though purely speculative, tapped into a long-standing aspiration among many XRP supporters who stayed invested for years amid market volatility and regulatory uncertainty.

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Ripple Secures Preliminary Approval for CASP in Europe
Monica Highlights a Compliance-First Strategy
Community Reactions Focus on the Utility and Adoption of XRP
The regulatory landscape for digital assets in Europe continues to evolve, and Ripple appears determined to strengthen its position within the region. A recent exchange between Ripple executives highlighted the company’s latest progress in Europe and its broader ambitions for institutional crypto adoption through regulated infrastructure.

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What are the phases of the acquisition?
How will leadership in the industry look after the merger?
How does XRP make the acquisition?
SBI Group, a major player in Japan's financial sector, has revealed plans for a substantial expansion of its digital assets portfolio by acquiring Bitbank, the third-largest cryptocurrency exchange in Japan. This significant deal, valued at approximately US$289 million, will be carried out through a multi-phase approach, leading to the merger of Bitbank into SBI's main cryptocurrency platform, SBI VC Trade.

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Why Japan is a strategic market for RLUSD
What the listing means for traders
Ripple and SBI Holdings have announced plans to distribute RLUSD, Ripple's stablecoin pegged to the USD, in Japan, marking the token's entry into one of Asia's most tightly regulated digital asset markets.
The partnership will enable SBI to facilitate access to RLUSD for Japanese users, according to an official press release from Ripple. SBI, one of Japan's largest financial conglomerates, has a long-standing relationship with Ripple and operates SBI VC Trade, a registered crypto exchange in the country.

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The License in Europe
The ETF Front
XRP Price Outlook
The company recently secured a crucial regulatory approval, which is vital for its operations in the European Union, while institutional interest in XRP remains strong.
Despite these positive developments, Ripple's cross-border token has failed to recover and has dropped nearly 70% from its all-time high recorded last summer.
The License in Europe
Earlier this week, Ripple received preliminary approval for a Crypto Asset Service Provider (CASP) license from the Luxembourg Financial Sector Supervisory Commission under the EU's Markets in Crypto-Assets (MiCA) regulation.

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What went down and what users need to know
A Niche That No One Else Filled
Strobe Finance, the only native decentralized lending protocol on the EVM Sidechain of the XRP Ledger, announced it's shutting down and gave users until July 13 to pay back their loans.
Users also have until July 20 to withdraw their deposits before the front-end shuts down permanently.
This shutdown will leave the XRPL EVM Sidechain without a functional lending market and raised pointed questions about whether the network can support retail-focused DeFi projects.

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Luxembourg Becomes Ripple's Base in the EU
The MiCA Race Heats Up Across Europe
Ripple has secured preliminary approval for a Crypto Asset Service Provider license in Luxembourg, giving the payment company another regulatory step to scale crypto and payment services across the European Economic Area.
The preliminary approval of the CASP came from the Financial Sector Supervisory Commission of Luxembourg, the CSSF. Once the remaining conditions are met and full authorization is granted, Ripple can use Luxembourg as its MiCA base for regulated crypto asset services throughout the EEA.

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“Monthly Rewards of 10%” Used as Bait
Human error remains the biggest risk
Crypto researcher BankXRP issued a warning to XRP holders after detailing a recent payment request attack that resulted in the loss of 14,646 XRP, valued at approximately $16,800.
BankXRP highlighted a transaction where an XRP holder unknowingly sent funds to an attacker after being lured by promises of investment rewards. The researcher used the incident to remind users that scammers continue to exploit trust and negligence, rather than weaknesses in the XRP Ledger itself.

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Key range between $1.10 and $1.15 in the short term
Short liquidation cluster intensifies above $1.15
RSI and MACD indicators are giving mixed signals
XRP is currently trading around $1.14 on the daily candlestick chart, with significant attention on over $3.9 million in leveraged short positions clustered above the $1.15 mark. Recent market data suggests that if XRP breaks above this limit, these short positions may be forced to close, potentially triggering a rapid price movement.