Every crypto cycle follows the same structure. Only the narratives change.
First, something emerges that looks irrational. New tech or asset classes appear unnecessary or unserious. Early participants who are not anchored to consensus recognize asymmetry and position early.
Then capital rotates in. Early entrants make outsized returns. This phase is often labeled “dumb money,” but it is simply conviction before validation.
As prices rise, attention follows. This is where Bitcoin season transitions into alt season. Bitcoin leads, confidence builds, and capital flows into higher beta assets. Momentum accelerates and reflexivity takes control.
Next comes saturation. Friends ask how to buy. Family wants exposure. Mainstream media amplifies the narrative. Risk is highest, participation is widest.
Then the unwind begins. Liquidity fades. Structures break. What was framed as innovation is now called a scam. Late entrants buy dips repeatedly, mistaking volatility for opportunity.
After the collapse, the same participants reject the entire market, not because it failed structurally, but because they entered at peak attention instead of peak asymmetry.
This pattern has repeated every cycle:
2017–2018 — ICO cycle 2019–2020 — ETH and early DeFi cycle 2020–2021 — Altcoin expansion cycle 2021–2022 — NFT cycle 2024–2025 — Memecoin and attention economy cycle
Bitcoin season builds the foundation. Alt season magnifies outcomes. Timing and positioning matter more than narratives.
Polymarket has raised $2.28B and sits in a strong position to reward early users.
If you are reading this now you are still early to position.
Why it stands out $POLY airdrop confirmed by the CMO Potential Polymarket native chain LP rewards already places users in top 10 percent activity
How to position → Visit Polymarket → Connect wallet and fund account → Start trading or placing positions → Check Profile → Rewards to track progress $POL
• Only OG NFT holders are eligible • Max allocation: 40,000 ZAMA per wallet • Price: $0.005 per ZAMA (≈ $55M FDV) • Sale window: January 15 February 2, 2026 • Purchase currency: USDT only
If you hold the OG NFT this is your access window. $ZAMA
It’s a reminder that Web3 narratives will always be sidelined on Web2 platforms. Algorithms, incentives, and distribution there are not built for on-chain communities.
If Web3 wants real ownership, data control, and sustainable InfoFi, it needs its own native social layer.
So the real question is: who builds the first Web3 social platform that actually works and attracts real users?