What Is the Binance P2P Premier Merchant Program?
Important note: The program outlined here applies to non-CN merchants only.
All verified Binance P2P merchants who meet the P2P Premier Merchant criteria will be awarded Binance VIP tier 1 to 3 and can unlock exclusive benefits and enhanced privileges on the Binance.
Join the program to be recognized among Binance’s Top 1,000 Merchants globally! Showcase outstanding performance, gain exclusive rewards, and elevate your merchant status within the Binance ecosystem.
Why should I participate?
- Gain recognition as one of Binance’s Top 1,000 Merchants worldwide
- Earn Binance VIP Tier 1 to 3 as Premier Merchants
- Showcase your strong operational and trading performance
- Unlock exclusive rewards and incentives
- Boost your visibility and credibility within the ecosystem
How does Binance select merchants?
Binance will select the Top 1,000 best-performing P2P merchants worldwide based on comprehensive performance metrics across three key categories: Merchant Activity, Performance, and Risk & Customer Appeal Metrics.
Category | Criteria | Weighted Scores |
| Merchant Activity Metrics | Merchant Onboard Day Count | 30% |
| Merchant Maker Buy Order Count | ||
| Merchant Maker Sell Order Count | ||
| Merchant Maker Buy Order Ratio | ||
| Merchant Performance Metrics | Last 30-day Merchant Average Order Release Time | 50% |
| Last 30-day Merchant Average Order Payment Time | ||
| Last 30-day Merchant Buy Order Completion Rate | ||
| Historical Merchant Buy Order Completion Rate | ||
| Last 30-day Merchant Sell Order Completion Rate | ||
| Historical Merchant Sell Order Completion Rate | ||
| Last 30-day Trading Volume | ||
| Historical Positive Feedback Rate | ||
| Merchant Risk & Customer Appeal Metrics | Merchant Total Report Count | 20% |
| P2P Order Appeal Rate |
How are rewards distributed?
Eligible merchants can unlock exclusive VIP fee discounts on Spot, USDⓈ-M and COIN-M Futures, Options, and OTC trading.
- Reward Distribution Date: Within the first week of each month
- Reward Validity Period: Valid throughout the entire month
- Criteria Review Period: Based on performance from the previous month
P2P Benefits Available to VIP Users
VIP users will also gain access to exclusive P2P benefits to enhance their trading and merchant experience:
Fee Discounts (Merchant Maker Fee):
- Upon becoming P2P merchants, VIP users are eligible for P2P maker order fee discounts based on their VIP tiers, regardless of their P2P scores:
- VIP 1: P2P Bronze Merchant level
- VIP 2: P2P Silver Merchant level
- VIP 3 to VIP 9: P2P Gold Merchant level
- All P2P users currently enjoy a 0% taker fee, regardless of their VIP levels.
Service Support
- For VIP users with large transaction demands, the P2P team will prioritize connecting them with high-quality merchants to help increase available trading limits.
- VIP users gain access to a fast-track process for P2P merchant applications.
- VIP users can enjoy fast pass privileges that enable streamlined transactions when dealing with selected Shield Merchants.
Frequently Asked Questions
All P2P merchants who meet the performance standards of the previous month and have been verified will be automatically included in the selection. No additional registration is required.
VIP levels are evaluated based on a comprehensive assessment of the following three categories:
- Merchant Activity Metrics (such as onboarding days, historical total buy and sell orders, buy order ratio, etc.)
- Operational and Trading Performance (such as average order release and payment time in the last 30 days, order completion rate, trading volume in the last 30 days, positive feedback rate, etc.)
- Risk Management and Customer Satisfaction Metrics (including merchant report counts, P2P order appeal rate, etc.)
Each metric is weighted, and the combined score determines the VIP level.
Rewards will be distributed within the first week of each month and are valid for the entire month of distribution.
The evaluation is based on the previous month’s performance; improvements made during the current month will be reflected in the next evaluation cycle.
Eligible merchants do not need to take any action; rewards will be automatically issued.
The reward benefits provide exclusive VIP fee discounts across Binance’s key trading products, including Spot Trading, USDⓈ-M Futures, COIN-M Futures, Options, and OTC trading, helping you trade at lower costs and improve profitability automatically once you qualify. Learn more here.
Binance VIP | Allocated Quota |
VIP 3 | 70 |
VIP 2 | 230 |
VIP 1 | 700 |