The gaming industry generates more money than the music and film industries combined, but suffers from a fundamental moral failure: players own nothing. You spend thousands of hours and dollars on skins, weapons, and characters, but if the server shuts down or you get banned, everything turns to smoke. You are a digital tenant, not an owner. Gala Games (GALA) is leading the "Play-and-Own" revolution. The vision here is not just to create a game, but a whole decentralized ecosystem — a "Steam of Web3" — where power is returned to players and node operators. They realized that the inflationary "Play-to-Earn" model has failed and pivoted to AAA quality and real ownership.
From a technical point of view, Gala has solved the biggest problem of blockchain games: scalability and cost. Playing on Ethereum is unfeasible due to gas fees. That’s why they developed GalaChain (formerly Project GYRI), their own Layer 1 blockchain, specifically optimized for entertainment. GalaChain allows for fast and almost free transactions, essential for the microeconomy of items within the games. Additionally, the network is supported by "Founder Nodes" — 50,000 limited licenses that form the decentralized backbone of the ecosystem. Those who own a node not only help validate the network but also receive daily rewards in GALA and NFTs from future games. It is one of the most successful implementations of DePIN (Decentralized Physical Infrastructure Networks) in the gaming niche.
The usability of the GALA token is vast and central. It is the currency for purchasing items (NFTs), node licenses, and transferring value between the different titles in the ecosystem, which range from RPGs like "Mirandus" to shooters like "Last Expedition". But Gala hasn’t stopped at games. With Gala Music and Gala Film, they are applying the same logic of decentralization to artists and filmmakers, allowing fans to own parts of the songs and movies they love and receive royalties for it. The GALA token is becoming the index of this entire decentralized media empire.
The persuasion here is emotional and logical. Every gamer knows the frustration of losing progress or invested value. Gala offers the red pill: the chance to be a partner of the platform where you play. The gaming market will continue to grow, and the transition to Web3 is inevitable because digital ownership is a superior right to digital rental. By investing in GALA, you are not betting on a single game that may fail, but on an entire publisher and infrastructure that is launching dozens of titles. It’s like having bought shares of Nintendo in the 80s, but with the additional benefit that Nintendo's currency is used everywhere. The risk-return asymmetry is in favor of those who understand that the future of entertainment is participatory and based on real ownership.
