Is this the MEME version of a co-CEO?
Alright, everyone, the scene is set—
In the past few days, the meme scene on BSC has been like a dramatic play, with two names shining on the same stage: $1 against $Binance Junior, as if two distinctly styled teams are vying for the 'new throne of BSC.'
Let's first talk about the side with a story: $1.
This name is inherently powerful, and a single character serves as a strong mnemonic symbol. What's even more interesting is that dramatic changes just happened internally at Binance: Yi He was appointed co-CEO, which amplifies the significance of the symbol '1' in the public eye—it's a fitting name, and the topic naturally has a story to tell.
@币安Binance华语
Then there is the atmosphere on site: Dubai's#BinanceBlockchainWeek It's not just about issuing announcements; social media is filled with on-site photos and short videos, where people embrace each other, take pictures, and pose—some shots even show people making the gesture for '1', instantly turning the symbol '1' into a visual mark and community meme. That feeling is not just about 'a certain project is popular'; it's as if someone is intentionally laying out a storyline on site—making '1' a point of memory.
Opposite is a force more like a 'national team level': $Binance Junior.
This is not a simple meme route; it is Binance's official long-term project reaching out to future users: products aimed at teenagers and families, educational content, parent-controlled subaccounts. The value of this long-term exposure is not about getting rich overnight but about 'bringing the next generation of users into the ecosystem and establishing trust pathways.' In other words, this is a long-term strategy born out of user cultivation and brand extension.
So now there are two narratives in conflict:
$1's dramatic narrative: Symbolic, driven by social media topics, rapid outbreak, and short-term high communicative tension.
$Binance Junior's structural narrative: Official endorsement, long-term exposure, education and family scenario entry, institutional promotion.
This is the taste of struggle—leveraging 'symbols and popularity' to attract public attention on one side, while relying on 'platform + long-term strategy' to slowly consume attention and retain users on the other.
How do you see it? I think there are three directions, choose as you wish:
Be an emotional player (short-term/social media traffic direction): Bet on the symbolic effect of $1. The reason is simple—people remember symbols, social media remembers memes, and the price surge in that moment is easy to amplify. The risks are also obvious: once the heat cools down, it can easily fall flat.
Be an institutional/long-term observer (brand and structure): Look at $Binance Junior. The reason is also simple—backed by platform-level long-term exposure and product logic, managing teenagers as the 'future user pool.' Short-term returns are slow, but root ability is strong.
Mixed strategy (the most realistic): Make small short bets in the hotspots (betting on $1's social media rhythm) while focusing more attention on long-term narrative and product implementation ($Binance Junior)—that is, enjoying the waves while also preparing for the marathon.
Finally, let me say something to encourage and awaken everyone:
Explosive moments are easy, but sustainability is rarer; symbols can bring traffic, but systems can bring users.
The winner of this competition may not be determined in the first month—it's possible that the one initially gaining popularity, $1, wins short-term headlines, but ultimately, the projects that can turn users into a long-term part of the ecosystem are likely to be ones like Binance Junior, which have platform backing and product design.
@CZ @Yi He
PS: Provide CA, DYOR
$1:
0xf5dfd94bf89e0948c7770adf5e747dfa47bc4444
$Binance Junior:
0xdd6e288faa77dea9a2affb6e51784deb2a3c4444
#币安萌芽 #1 #BinanceJunior