Binance’s newly launched Direct Stocks product has officially crossed $1 billion in U.S. equity holdings within just 30 days of its June 1, 2026 rollout.

​Key details from the milestone include:

​Massive Volume: The platform generated nearly $3 billion in cumulative trading volume across 22 trading days.

​Emerging Markets Surge: Roughly 73% of users are from emerging markets, highlighting massive demand in regions historically underserved by traditional brokerages.

​Tech Dominance: The technology sector accounts for 71% of holdings, with semiconductors making up 48% of that total.

​The feature lets eligible non-U.S. users trade over 7,000 fractional U.S. stocks and ETFs directly using stablecoins, starting from just $5.

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